The cNPS survey form (Candidate Net Promoter Score) allows you to measure candidate satisfaction and gather feedback about your recruitment process.
It helps you understand how candidates feel about your communication, professionalism, and overall experience — whether or not they were hired.
What is cNPS?
cNPS stands for Candidate Net Promoter Score. It’s a widely used method to measure candidate experience in recruitment.
Candidates are asked one main question:
“How likely are you to recommend a friend or colleague to apply for a job with us?”
Candidates respond on a scale from 0 to 10.
Scores are grouped as:
Promoters (9–10) → very satisfied candidates.
Passives (7–8) → neutral candidates.
Detractors (0–6) → dissatisfied candidates.
Your overall cNPS is calculated as:
% Promoters – % Detractors = cNPS score
💡 The score ranges from -100 to +100.
💡 A higher score means better candidate experience. Scores above 0 are considered good, while scores above 50 are excellent.
When to use a cNPS survey form
You can send a cNPS survey to candidates at the end of the recruitment process — whether they were hired, rejected, or withdrew.
Typical use cases:
Measuring the overall candidate experience.
Collecting feedback for recruiters and the hiring team.
Identifying areas to improve in communication and process.
Tracking experience trends over time.
How to create a cNPS survey form
Go to Forms section in the settings
In the sidebar menu, open Data structure → Forms.
Click Create form.
Choose form type
Select cNPS survey form.
Give your form a clear title (e.g., “Candidate Experience Survey”).
Add survey fields
The main cNPS score field is included by default.
You can add more questions as you please.
Customize settings
Choose if the form should allow anonymous responses.
Enable multiple languages if needed.
Save the form
Once ready, click Save and the form will be available for use.
How to send a cNPS survey form
The process is just like sending a message to a candidate.
What is important is to add [survey] to your message and pick the right form you want to add from the dropdown.
Send — the candidate will receive a link to complete the survey.
When you add [survey] to a message, a Survey field appears under the message. The Default survey uses the cNPS question set in Organization settings → Brand tab. To use your own cNPS survey form, choose it in the Survey field.
Viewing and using results
Candidate responses will appear in the project that they are in. To see more details, click the cNPS.
The cNPS score can be tracked across all candidates to measure your overall recruitment experience.
The overall cNPS can be followed in Reports: open a report, click Add widget and choose cNPS. You can filter it by projects and time period.
Best practices
Send surveys to all candidates, not just those who were hired.
Act on the feedback — discuss results with your team regularly.
Track cNPS over time to measure improvement.
✅ With the cNPS survey form, you can ensure that your hiring process not only selects the right people but also leaves a positive impression on every candidate.