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What is cNPS

A quick introduction about the feature and how to use it

Triin Elias avatar
Written by Triin Elias
Updated over 6 months ago

Start tracking your candidate experience using cNPS surveys

cNPS or Candidate Net Promoter Score is a measure to gauge your candidate satisfaction.

It asks your candidates to rate on a 0 to 10 scale - How likely are you to recommend a friend or colleague to apply for a job with us?

The survey responses are aggregated into three groups by their score:

  • Candidates who gave a 9 or 10 are called promoters

  • 7 or 8 are passives

  • 0-6 are detractors.

The final score is calculated: cNPS = % promoters - % detractors.

Admin user can configure the question from Organization settings under the Brand tab.

Why should I use cNPS?

To know what your candidates really think about your recruitment process, you'll need to ask them for actual feedback.

A positive candidate experience can help you attract and hire the best people.

cNPS is an excellent indicator for aligning your recruitment team behind improving candidate experience.

How to include cNPS surveys in messages?

You can send cNPS feedback surveys with all types of messages. Use a [survey] merge tag like this:

The candidate will get a message like this:

After providing a score, a new page opens where the candidate can also leave additional feedback.

cNPS responses

The cNPS responses are found from the Project view:

cNPS reporting

The goal is to provide HR management with insights into the performance of their recruiters. The reports can be found in the Recruitment Performance section. The cNPS reports are reactive to filters, enabling users to drill down by team, recruiter, or any project custom field for more detailed analysis.

Benefits

The benefit of collecting candidate Net Promoter Score lies in gaining valuable insights into the recruitment process from the perspective of the candidates themselves. By asking candidates to evaluate their experience, recruiters can identify strengths and weaknesses, measure candidate satisfaction, enhance employer branding, improve candidate experience, and drive continuous improvement.

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