When would you need this?
You are working with an external agency who is running your social media recruitment campaigns and they need to set up conversion tracking.
Your marketing team wants to get job ad/career site visits data into their analytics software (such as Google Analytics).
Setting up your GTM container
Make sure you are logged in as an administrator account.
Navigate to Organisation settings (cog icon in top-right)
Open the Brand tab
Put your GTM-XXXXXX ID into the Google Tag Manager container ID for landing pages field and save.
Tracking submissions
When an application form is submitted, the landing page receives an event. You should set up a listener on page load to catch submission events like this:
<script>
window.addEventListener('message', function (event) {
if (event.data.action === 'submission') {
dataLayer.push({
event: 'form_submission',
form_id: event.data.form_id,
form_title: event.data.form_title,
});
}
});
</script>
Then you can set up a Custom Event (form_submission) trigger and use it to fire tags.